Survey and Collection Rules

PlugZero Analytics helps you find new data just as easily as it helps you analyze old data. This guide covers how to build surveys that people actually finish and how to use our web scraper.

1. Designing a Great Survey

A bad survey gives you messy data. A good survey gives you clear answers.

The Three Golden Questions

Instead of a 20-minute survey, we recommend a “One-Stop” approach. You only need three things to run a full analysis:

1. A Category: “What is your job title?” (Used to group people).
2. A Score: “On a scale of 1-10, how happy are you with our app?” (Used for math).
3. A Why: “In your own words, why did you give us that score?” (Used for AI Insights).

2. Sending your Survey

Once your survey is ready, you have three ways to share it:

• The Link: Copy a private URL and paste it into Slack, text messages, or your newsletter.
• Email Invites: Upload a list of emails and we will send the invites for you. We keep track of who already answered so you don’t pester them twice.
• On your Website: We give you a small bit of code to put the survey directly on your website or dashboard.

3. Beyond Surveys: The Web Scraper

Sometimes the data you need is already on a website. You can point our Web Scraper at any public URL to “extract” the intelligence from it.

• How it works: Give us a URL, and we will pull out the text, titles, and lists.
• Why use it?: This is great for keeping an eye on competitor blogs or industry news. Our AI can read the scraped text and give you a one-paragraph summary of the “Top 3 Trends” every week.

4. Understanding the “Metadata”

PlugZero doesn’t just save the answers. It saves the “context” around the answer:

• Time spent: If someone finishes a long survey in 5 seconds, we flag it as “Low Quality.”
• Device: We track if they used a phone or a computer. This helps find bugs if all the “sad” scores are coming from mobile users.
• Location: We show you where in the world your answers are coming from.

Next Step: Mastering AI & Analysis