Welcome to PlugZero Analytics Guide
This User Guide will help you master our “Market Intelligence Operating System.” We believe that to truly understand your market, you need to look at three things at the same time:
- What people say: Their survey answers and direct feedback.
- What people write: Their focus groups, reviews, and industry reports.
- How they perform: Their website health and competitor trends.
Everything is brought together in a single Project, where PlugZero uses AI and simple math to find the hidden stories in your data.
The Three Pillars of Analysis
At the heart of the platform are three ways of looking at your business:
📊 1. The Baseline
This is your “State of the Union.” We calculate the averages and the splits so you know exactly where you stand today.
🔍 2. The Deep Dive
This is where we go “under the hood.” We don’t just tell you that loyalty is down—we tell you that it’s being driven by your support speed, not your price.
🧠 3. The Strategy
Our AI reads everything in your project and creates SWOT analyses and executive summaries that are ready for your next big meeting.
Where to start?
If you are new here, we recommend following these steps:
Create a Project
Every piece of research starts with a Project.
Add your Data
Upload a CSV file or start a Survey.
Run your first Analysis
Use the Analytics Workbench to find patterns.
Ask the AI
Use the AI Chat to get a Strategic Summary.
Tip: Everything in PlugZero is private by default. Your team is the only one who can see your data.