Market Intelligence Guide

PlugZero Analytics doesn’t just look at your own data. It looks at the whole world. This guide covers how we check your website health and track market trends.

🌐 1. SEO Audits (Website Health)

Most tools for website health are too complicated. We give you a simple 0-100 Scorecard.

What we check

When you give us your website URL, we check:

• Performance: Does the site load fast?
• Broken Links: Are there any “404 Not Found” errors?
• Hierarchy: Is the text organized so Google can read it?
• Mobile Friendly: Does it look good on a smartphone?

How to use your Score

• 90+: Great job! Focus on your content.
• 70-89: You have some “leaks.” Look at our checklist to see which images or links to fix.
• Below 70: You have big problems that are likely stopping people from finding you.

📊 2. Competitive Benchmarking

The best way to know if you’re doing well is to look at your neighbors.

• The Rule: You can add your competitor’s URL to your project.
• The Result: We give them a 0-100 score too. If you have a 75 and they have an 85, you can see exactly which parts of their site are “healthier” than yours.

📈 3. Market Trends (Google Search)

We connect directly to Google search data to show you what people are interested in right now.

• Interest Score (1-100): This shows how popular a topic is. A score of 100 means it’s at its Peak.
• Trending Alerts: If a topic is growing fast, we tag it as “Trending.”
• Keyword Discovery: The system suggests “Rising Topics”—new things people are searching for that are related to your business.

🧠 4. Connecting the Dots

Our “Unified Intelligence” means you can see how everything works together:

• Is your site slow?: Check if your Sentiment scores go down when your SEO Health is low.
• Are you missing out?: If your internal sales are flat but Search Interest for your category is high, you have a “Visibility Problem.”

Next Step: Managing your Account and Team